The company of Marcel Melzig · Germany
Five ventures, one standard
Advisory, hotel retail, brand commerce, collectibles and digital products, run from Germany for partners worldwide.
Ventures
Each venture runs on its own terms. For advisory and speaking, the front door is marcelmelzig.com.
Advisory
Brand and commercial strategy for sportswear and luxury brands: positioning, pricing, assortment, channels and market entry into Europe. Plus talks, panels and podcasts.
Hotel Retail
Hotel shops that feel like the city, not the airport. We build the retail range for hotel shops: locally made, design-led products, curated per property and city, so guests can take a piece of the place home.
- ConceptA range idea that fits the hotel brand and the property.
- Curation & sourcingProducts from local makers and design brands, selected city by city.
- Per propertyEach shop gets its own edit instead of one standard assortment.
Brand Commerce
Branded footwear, apparel and accessories for trade partners and end customers.
Collectibles
Luxury watches and graded trading cards, bought and sold with full documentation.
WatchesIndependent dealer. Not affiliated with or endorsed by the brands named.
Size Run Studio
30+ spreadsheet templates for buyers, resellers and freelancers: size runs, line sheets, pricing, reseller and profit trackers. Excel and Google Sheets, no macros.
Live now
Nike's turnaroundRevenue, channels and what comes next: fiscal 2024 to 2027 and the shift back to wholesale.Read the analysis →
Who is gaining shareGlobal revenue and share of nine sports shoe brands, plus the latest European figures.Read the analysis →
lululemon vs. Alo YogaThe leader slows, the challenger scales: revenue, stores and IPO talk.Read the analysis →
Behind Circular Link
Marcel Melzig
I started on the shop floor in sportswear retail and went on to run a brand as Managing Director and lead EMEA for a footwear manufacturer. Today I advise brands on brand and commercial decisions, and run a few ventures that keep me close to product, price and the customer.
Strategic partner
Speaker & media partner
Featured & quoted in
Get in touch
One address for every venture. I read and answer every message myself.