Insights

Data-led reads on sportswear, fashion and the brands that shape them, by Marcel Melzig. Charts first, then what the numbers mean for brands and retailers.

Nike's turnaround: revenue, channels and what comes nextFiscal 2024 to 2027, the shift back to wholesale, and what to watch.

Sports shoe brands: who is gaining share in 2026Global revenue and share of nine brands, plus the latest European figures.

lululemon vs. Alo Yoga: who is winning athleisureThe leader slows, the challenger scales: revenue, stores and IPO talk.

More analysis on marcelmelzig.com/insights and LinkedIn.