Transforming Data into Actionable Growth Strategies Across Fashion, Luxury, and Sportswear Industries

I help brands achieve growth with data-driven strategies, specializing in fashion, luxury, and sportswear industries.

15+ Years of Expertise

Trusted by Global Brands

About Me

Crafting Strategies for Brand Success

I’m a business consultant with 15+ years of experience helping brands in luxury fashion, e-commerce, and sportswear navigate industry challenges and drive growth. Explore my portfolio to see how I turn insights into impactful strategies.

Empowering Brands Worldwide

I help businesses scale and reach their full potential through data-driven strategies and market insights.

Global Client Satisfaction

With over 10 years of experience, I’ve worked with clients worldwide who trust me to help them achieve sustainable growth.

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Services

What Services I Provide

Business & Market
Trend Analysis

Understand market trends and consumer behavior with data-driven insights.

Effective Go-to
Market Strategies

Create data-driven strategies to launch, grow, and scale your brand successfully.

Circular Economy &
Resale Consulting

Optimize sustainable business models and tap into the resale market.

E-commerce Marketplace Optimization

Boost sales and visibility across B2B and B2B2C platforms.

Sportswear Strategy &
Market Entry

Discover growth opportunities in the sportswear industry.

Data-Driven
Decision Making

Use analytics to refine strategies and drive business success.

Stay Inspired

My Latest Insights & Updates from LinkedIn

Testimonial

What My Clients Say

"I had the privilege of working for Marcel during my internship at ASH Germany Distribution GmbH in summer 2016. Marcel is not only an innovative and forward-thinking manager but also an inspiring leader. As supervisor of my bachelor thesis, he supported me throughout the entire process while refreshingly challenging my thought structures at the same time."

Lena Christin Maidl

CFO at Munich Re

"Collaborating with Marcel Melzig has been a rewarding experience. His strategic insights and innovative approach to market expansion helped our brand reach new heights. From enhancing our digital presence to developing growth strategies, Marcel’s contributions have been instrumental. If you’re looking to make an impact in the luxury fashion and e-commerce space."

Julia Margate

CEO of GoGo

Why Choose Me

Experience, Strategy, and Results You Can Trust

With 15+ years of hands-on experience in luxury fashion, e-commerce, and sportswear, I bring data-driven strategies and innovative solutions to help brands grow and stay ahead.

Success Projects

Client Review

Insights & Articles

Latest Insights & Blog

By Marcel Melzig

February 28, 2025

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