Sports outfits aren’t just for the gym anymore — they’re part of our daily lives. The pandemic changed how people dress, accelerating the athleisure boom as comfort became king. Today, people wear their sports gear everywhere — from yoga classes to coffee runs.
Let’s see how two brands are leading this movement:
𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 (𝟮𝟬𝟭𝟵 𝘁𝗼 𝟮𝟬𝟮𝟰)
1️⃣ 𝗟𝘂𝗹𝘂𝗹𝗲𝗺𝗼𝗻: Grew from $𝟯.𝟵𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in 2019 to $𝟵.𝟲𝟮 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in 2024 — a growth of +𝟭𝟰𝟮%.
2️⃣ 𝗔𝗹𝗼 𝗬𝗼𝗴𝗮: Skyrocketed from $𝟲𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 in 2019 to estimated $𝟭.𝟱 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 million in 2024 — a growth of +𝟮.𝟯𝟬𝟳%.
💡 𝗪𝗵𝗮𝘁’𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵?
The pandemic forced people to prioritize comfort while working from home. Both brands saw a spike in demand for yoga pants, hoodies and sneakers as everyday wear. 𝗛𝗲𝗮𝗹𝘁𝗵 𝗶𝘀 𝘄𝗲𝗮𝗹𝘁𝗵 and well-being top priority for many.
🛍️ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗿𝗲𝗻𝗱𝘀
▶️ Lululemon holds 𝟮𝟭% 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗦 𝗮𝘁𝗵𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁, second only to Nike.
▶️ Alo Yoga grew its share to 𝟭.𝟯% 𝗶𝗻 𝟮𝟬𝟮𝟰, up from 𝟬.𝟰% 𝗶𝗻 𝟮𝟬𝟮𝟭.
▶️ 𝟲𝟯% of Alo Yoga buyers also shop at Lululemon, showing customer overlap.
🎨 𝗔𝘁𝗵𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝗶𝘀 𝗡𝗼𝘄 𝗙𝗮𝘀𝗵𝗶𝗼𝗻
What was once workout gear has become everyday streetwear. Brands like Alo and Lululemon are at the heart of this shift, blending fitness, fashion and function.
Who do you think will win this race? Let me know! 👇
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